Shoot for the moon, land on the stars
- Passion
- Exciting! A good BHAG is one you can be passionate about.
- What are you enthusiastic about?
- Where lies your deepest motivation?
- What are you doing it for?
- Skill
- What do you do best of all?
- Best of the whole world?
- Profit
- What feeds your economic motor?
- What realizes your turnover?
Some rules:
- Set for 20-30 years
- Innovative
- Action driven
- Convincing
- Exciting