Joost van der Laan
goal-setting

Ice Framework

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goal setting
decision making
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Making decisions

We can follow a similar chain of mental models when making decisions.

  1. Regret Minimization

Make long-term decisions using Regret Minimization: Choose whichever option you’ll most regret not having done when looking back at the end of your life. This is how you optimize for long-term happiness. When you’re done this post, see my other post on choosing your career path using Regret Minimization.

  1. Pareto’s Principle

Make medium-term decisions using this model: to maximize ROI, preferentially invest in the top 20% of inputs.

This is how you optimize each year or decade of your life. Personally, this is how I decide who to spend time with, which skills to hone, and which businesses to build.

  1. ICE

Make short-term decisions using this model: When facing many options needing prioritization, score each on a scale of 1-10 using three variables.

The positive impact it would have if it succeeds.
The confidence you have that it will succeed if you try it.
How easy it would be to try it.

For each option, average its three numbers to get its ICE score. Then order all your options by their ICE scores. Options at the top of your list will have the highest expected value and should be given priority.

This is how you plan your life on the timescale of weeks or months. This is how my business decides which growth projects to pursue.

  1. Eisenhower Matrix

Finally, this is how you make day-to-day decisions: Make a 2x2 grid with axes labeled “Important” and “Urgent.” Bucket your daily tasks into the four quadrants and prioritize them in this order: important and urgent, important but non-urgent, unimportant but urgent, and unimportant and non-urgent.

Refer to this image. “Your skill in anything is based on the number and quality of mental representations you have for the skill. For example, chess players improve most by studying and challenging themselves with expert matches. They build mental representations of others’ games, which help them improve much more than simply playing more games.” — Anders Ericsson

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