Twelve years at one company looks, from the outside, like the absence of a story — no job-hopping, no string of different logos to point at. From the inside it was the opposite: the company, the product, and my own role inside it kept changing shape, just slower and less visibly than switching employers every couple of years would have made it look. What follows is that stretch at FashionUnited — an independent platform for the international fashion industry, established in over 30 countries and 9 languages — told as a small number of eras rather than a single flat job title, each with what I actually shipped and what changed because of it. The era boundaries are approximate — in reality each one blurred into the next.
Not everything fits an era. Along the way I also moved the whole company onto a single work-tracking system, turned tribal knowledge into a markdown handbook, and kept a fleet of devices secure and low-touch — the unglamorous work that makes the glamorous work possible.